Friday 15 June 2012

What I read about Steve Jobs ...


As a child Steve Jobs grew up like a normal child. Grew up admiring his father and his craft. As a kid he believed that he was special. That he was smarter than the rest. Some of us do think like that, but we outgrow the thought. But Jobs never stopped thinking that. He always believed he was special, smarter than the rest of the world till his last day i guess.

It is norm for kids to genetically acquire some of their parents skill sets. Steve grew up admiring his (foster)father and his craft. Steve imbibed skills by observation. Virtual genes! 

He had no love for formal education. He did not find value in it. He did not complete it. That was the time when the anarchic mind was at rest. The era of the pot-smoking hippies who was into Zen, Hinduism, Yoga and other self-fulfillment missions. Once such search took Jobs to India where he wandered about. He came back armed with the power of meditation and admiration for the Indian way of using intuition more than intellect.

Both the Apple founding Steves much like their personal computing peers were mavericks who had wanted to build a world that din't exist. 

There was never a great idea or an innovation. It was always about reinventing, bench-marking that Steve's thoughts were all about. There in lies the greatest learning for the future. It is not that you need to invent- rather you need to make it better than what is thinkable. That is the core of Steve's thoughts. He introduced versions of existing products that the customer couldn't possibly think off. 

As a leader he was the very antithesis of what is prescribed as ideal leadership styles. He was brutal. He would pass of his failures on the team and team's success as his.  He always used Reality Distortion as a tool to his advantage whether it was to build alliances, to get the best talent to work with him/retain them or even to shield himself from the fact that he was grossly ill towards the last stage of his life.

The best to be admired for :  He was one of the greatest sales person around. One of the best show men. Who could put up an act; could impute(a core Apple marketing philosophy) so much that the audience would be left wanting for more.

( from some of the notes i scribbled while i read Walter Isaacson's biography of Steve Jobs )

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